This is the story of a young 21 year-old woman went from total anonymity few years ago a coveted role as an ambassador of a major international brand alongside Blake Lively, Naomi Watts and Karlie Kloss ... Who is the lucky lady? Kristina Bazan, the author of the blog Fashion and Lifestyle Kayture. What is the new role? Represent the L'Oréal Paris brand worldwide.
There are already 2 years, ELLE.fr was interested in the lovely Kristina and asked him to deliver some of her beauty secrets.
INFLUENCE WORLD OF BLOGGER TO TWO MILLION followers
"Kristina Bazan is a bridge between traditional advertising and the consumer, explained Yann Joffredo, Vice President of L'Oréal Paris to the magazine" WWD ". "Value Woman," "entrepreneur, fan makeup, glamorous, connected and authentic ..." "It is completely in tune with the brand values," he continues. Although with its two million followers on Instagram, blogger today is a true businesswoman, ultra-influential brands that snapped. His daily now: travel the world with his "Kayture team" composed of photographer, hairdresser, makeup artist or stylist, trademarks invitations to suit to attend a party or attend a parade, then post a blog post or photos on social networks. What a dream !
Why did you choose L'Oréal Paris? Fashion and jewelery Fan, Kristina Bazan is very attentive to her physical appearance. As noted by the President of L'Oréal Paris Cyril Chapuy in the article "WWD": "It shows us that every woman can create bold and sophisticated makeup looks, and feel good. It creates its own beauty and has this incredible ability to inspire and share it with other women on the planet. That's the type of message L'Oréal Paris has always wanted to present. "
WHAT WILL THE KRISTINA BAZAN KAYTURE BLOG FOR L'ORÉAL PARIS?
Blogger Swiss and American origin will be responsible for co-creating exclusive content and participate in the events of the cosmetics brand worldwide. Suffice to say that Kristina Bazan will play a major role in the new strategy of digital communication L'Oréal Paris. Already strong of a beautiful presence on social networks, cosmetics giant will surely find new fans with this announcement. Let us remember, just a few months, 50,000 Instagram followers earned in a day by Estée Lauder after the appointment of its new muse, Kendall Jenner.
So it seems that now, to become ambassador or muse, it is enough besides being beautiful and famous ... It is essential to have a strong presence on social networks to reach more consumers directly in their daily lives.